Hotel booking platform Jovago expands from Pakistan to Myanmar and Bangladesh

Market potential in tourism field sparks the launch in two new countries

08 JUNE 2015, KARACHI
Summary
The expansion builds on the company’s success in fast-growing markets, where there is a high unsatisfied demand for new online solutions. Jovago has already become the leading hotel booking platform in Africa. In Asia, Jovago launched in 2014 in Pakistan.

Online hotel booking website Jovago - www.jovago.com - has announced the launch of its services in Myanmar and Bangladesh. This expansion builds on the company’s success in fast-growing markets, where there is a high unsatisfied demand for new online solutions. Jovago has already become the leading hotel booking platform in Africa. In Asia, Jovago launched in 2014 in Pakistan.

Jovago’s expansion is a direct response to the growing demand of tourism and need for online hotel bookings. Paul Midy, CEO of Jovago.com adds, “Our experience in Pakistan taught us that despite numerous challenges, now is a good time to set foot in these markets, since the tourism sector is determined to evolve.”

In both Myanmar and Bangladesh, the tourism industry has stagnated in recent years. However, this does not dampen Jovago’s ambitions for the two countries.

“Myanmar and Bangladesh have shown great potential in the tourism sector. We are very confident that our presence can give the industry an added boost in each of these markets,” explains Midy. “Locals, tourists and expats will also profit from the new service, as it simplifies the hotel searching and booking process. Jovago can be a key player for the travellers who want to visit the country.”

Jovago will establish their local presence in July 2015 with a full customer service team in both Myanmar and Bangladesh. The company will also be joining parent company Asia Pacific Internet Group, who operates several other companies in these two countries. Local presence will be established in July 2015 with dedicated customer service teams to cater to the needs of future customers in these two countries joining the other Asia Pacific Internet Group ventures present there. The expansion is at a time of record growth, well reflected through the corporate partnership with Ooredoo and Rocket Internet, as well as with numerous hotel partners in emerging market in Africa and Pakistan.

About Jovago.com

Jovago.com is an online hotel booking service founded by Asia Pacific Internet Group, a joint venture between Rocket Internet and Ooredoo. Jovago.com, Pakistan’s and Africa’s No.1 booking website, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and Pakistan and over 200,000 hotels around the world.

About APACIG

The Asia Pacific Internet Group (www.apacig.com) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 13 e-commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region. 

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About Rocket Internet

About Rocket Internet

Rocket Internet builds and invests in Internet companies that take proven online business models to new, fast-growing markets. Rocket Internet focuses on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Its network of companies operates in a large number of countries around the world with more than 36,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.