Rocket Internet launches mobile classifieds platform in Pakistan: Sparklist

New venture aims to connect buyers and sellers through location based listings and social features

09 NOVEMBER 2015, BERLIN AND LAHORE
Summary
The new mobile classifieds app, Sparklist, revolutionises the online shopping experience for second hand goods. Sparklist connects the most relevant buyers to the most relevant sellers through proximity sensitive listings, eliminating the nuisance of lengthy commute times. Not only does this model enhance social cohesion, it also keeps the wealth of any given community, within the community.

The new mobile classifieds app, Sparklist, revolutionises the online shopping experience for second hand goods. Sparklist connects the most relevant buyers to the most relevant sellers through proximity sensitive listings, eliminating the nuisance of lengthy commute times. Not only does this model enhance social cohesion, it also keeps the wealth of any given community, within the community.

To encourage engagement between buyers and sellers alike, Sparklist offers several social features in its app, including an integrated instant messaging system. Nalla Karunanithy, Global Managing Director of Sparklist, explains, ‘in our mobile app, users can constantly make new connections, find new bargains, and truly harness the immense but hidden socio-economic potential of their own respective communities’.

Karunanithy plans to launch Sparklist in emerging markets across the globe. Nearly two weeks ago, Karunanithy decided to start this journey in Lahore, Pakistan, and he explains why: ‘Only 4.5% of the population in Pakistan uses smartphones, which alone represents a massive market of 9 million users; as the adoption of smart technology rapidly grows, Pakistan’s market will become increasingly more competitive and first movers will have a distinct competitive advantage’.

How it works:

Users can browse through a large assortment of products in their current proximity and find a wide variety of second hand goods. Buyers and sellers can directly communicate, negotiate and engage to conclude a transaction. Showcasing an item is simple, intuitive and secure: snap a photograph of the product you wish to sell; add a description; set a price; and bargain until you find that price. Users are verified through social media integration.

Download the app to experience it for yourself

About Sparklist:

Sparklist is an online classifieds mobile app. The company is supported by Rocket Internet, the world’s largest Internet platform outside the US and China, which, alongside Zalando, Groupon International and eDarling, has built many successful Internet companies worldwide. Behind Sparklist is Nalla Karuanithy, Founder and Global Managing Director. Khizr Imran Tajammul, winner of the Rwanga Social Startup Competition (at the fifth One Young World Summit in Dublin), is Managing Director, Pakistan. Click here to download the app: https://www.sparklist.pk/

About Rocket Internet:

Rocket's mission is to become the world's largest Internet platform outside of the United States and China. Rocket identifies and builds proven Internet business models and transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies. Rocket is focused on online business models that satisfy basic consumer needs across four main sectors: eCommerce, marketplaces, travel and financial technology. Rocket started in 2007 and has now more than 30,000 employees across its network of companies, which are active in more than 110 countries across six continents. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information visit www.rocket-internet.com.

For more information, please contact:

Bruno Park (bruno.park@rckt.com) and/or Hania Zaidi (hania.zaidi@sparklist.pk)

Quotes
"In our mobile app, users can constantly make new connections, find new bargains, and truly harness the immense but hidden socio-economic potential of their own respective communities." Nalla Karunanithy
"Only 4.5% of the population in Pakistan uses smartphones, which alone represents a massive market of 9 million users; as the adoption of smart technology rapidly grows, Pakistan’s market will become increasingly more competitive and first movers will have a distinct competitive advantage." Nalla Karunanithy
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About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.

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