Home24 is taking over Fashion For Home

Home24 AG is advancing its position as Europe´s biggest Online Home & Living retailer

10 NOVEMBER 2015, BERLIN
Summary
Home24 is announcing the full acquisition of the Fashion For Home GmbH. Through the merger of the two companies, Home24 is advancing its position as Europe´s biggest Online Home & Living retailer.

Berlin, November 10th – Today, Home24 is announcing the full acquisition of the Fashion For Home GmbH. Through the merger of the two companies, Home24 is advancing its position as Europe´s biggest Online Home & Living retailer.

Fashion For Home is one of the leading European eCommerce players for high-quality designer furniture, offered at very attractive prices. Headquartered in Berlin, the company is operating in Germany, Austria and Netherlands.

Within the scope of the transaction, operations of both companies will be integrated, while the Fashion For Home domain will continue to exist independently.

Domenico Cipolla, CEO of Home24 AG: “We have known the founders Marc Appelhoff and Christoph Cordes for years and together we have worked towards a common vision: to revolutionize the way people buy furniture today. Together we will keep on working under one umbrella to push this vision forward.”

Recently, Home24 has been specifically focusing on the qualitative improvement and expansion of its product range. In addition to the stronger focus on private labels and exclusive designer collections, Fashion For Home products will now be added to the Home24 platform. This will lead to an even bigger selection of affordable designer furniture for Home24 customers.

About Home24 – Home24 is the leading online shop for furniture and home accessories. The broad range of around 180,000 products from over 800 manufacturers includes furniture, lamps, home accessories and garden equipment. The company operates in seven core markets in Europe: Germany, France, the Netherlands, Austria, Switzerland, Belgium, and Italy. It is headquartered in Berlin, and employs around 1,200 people worldwide. Furthermore Home24 is also operating in Brazil. Home24 delivers all kinds of furniture – regardless of weight and dimensions – for free and right to the customer´s place of choice throughout Europe. The Home24 assortment consists of numerous brands, including a variety of Home24’s exclusive brands, such as kollected by Johanna, Smood, KINX, KiYDOO, Loistaa and Mørteens.

About Fashion For Home – Fashion For Home is an international furniture company headquartered in Berlin, Germany. The online shop - www.fashionforhome.de - was established in 2009 by Marc Appelhoff and Christoph Cordes. By offering premium designer furniture and accessories solely online and only made to order, Fashion For Home is capable of offering superior value for money at very attractive prices. The furniture company works alongside a number of well known designers such as Karsten Weigel, the Danish design label 365° North by Henrik Pedersen, Ian Archer as well as Tobias Jacobsen, grandson of internationally acclaimed designer Arne Jacobsen. Individual pieces of furniture within Fashion For Home’s collection are produced exclusively by reputable manufacturers, using only the highest quality materials. Alongside the online shop, Fashion For Home operates seven shop locations within Europe where customers can take advantage of a professional interior design consultation from experts and experience inspiring designs and bestsellers. In 2015 the company was awarded “Best Online Shop in the Living Sector” at the German-Ecommerce-Awards and was also declared “Online Shop of the Year” by the German Institute of Service Quality.

Contact Home24 AG

Carolin Muschkorgel

Corporate Communications

Greifswalder Straße 212-213

10405 Berlin

carolin.muschkorgel@home24.de

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About Rocket Internet

About Rocket Internet

Rocket Internet builds and invests in Internet companies that take proven online business models to new, fast-growing markets. Rocket Internet focuses on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Its network of companies operates in a large number of countries around the world with more than 36,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.