Dafiti wins CNN Expansion Award

11 NOVEMBER 2013
Summary
Mexico City, November 11th, 2013. – Dafiti, the leading online fashion store for apparel, shoes, accessories, and beauty in Brazil, Mexico, Argentina, Chile and Colombia. Dafiti just won the CNN Expansion Award “Best e-business 2013” in the category “Entrepreneurship”.

Mexico City, November 11th, 2013. – Dafiti, the leading online fashion store for apparel, shoes, accessories, and beauty in Brazil, Mexico, Argentina, Chile and Colombia. Dafiti just won the CNN Expansion Award “Best e-business 2013” in the category “Entrepreneurship”.

Factors including the company’s fast growth, a successful business model, a wide product portfolio, and a strong focus on client service through strategies such as free deliveries and a variety of payment options have been key for Dafiti winning this award. With a jury of e-business experts, industry CEO’s and renowned journalists, the CNN Expansion awards are an uppermost recognition to productive, innovative e-commerce businesses.

David Geisen, Co-founder of Dafiti Mexico, mentioned that in less than three years Dafiti Group has attracted over USD 255 million in equity funding by international investors. “Our team’s dedication and these investments have allowed us to keep strengthening our company and focusing on being the ultimate online fashion store in Mexico and Latin America”, he added.

Dafiti was founded in Brazil in 2011, quickly becoming the leader in the online fashion market with operations in other Latin American countries such as Mexico, Chile, Colombia, and Argentina.

About Dafiti Group

  • Operations in 5 countries: Brazil, Argentina, Chile, Colombia, and Mexico.
  • 6 categories (apparel, shoes, accessories, beauty, home and décor) and a fast growing portfolio
  • More than 2,000 brands, 125,000 products in different categories such as: apparel, shoes, accessories, beauty, home and décor.
  • 2,000 employees
  • Major investors: JP Morgan and Quadrant Capital Advisors, Ontario Teachers’ Pension Plan.

Contact for Press:

Diana Sanchez

+52 55 5350 1500 ext. 5946

diana.sanchez@edelman.com

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About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.

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