5 Reasons Why The Global Real Estate Market Will Change

03 DECEMBER 2013
In October 2013 Lamudi (www.lamudi.com), the leading real estate classifieds player in emerging markets, launched operations in 13 countries worldwide. Now, the company already registered several million search requests worldwide. There are five reasons why the real estate market will change in Latin America, Africa and Asia:

1. Last year, the global Internet users accounted for 2.4 billion people, with growth mainly being driven by emerging markets. With its service, Lamudi supports this ongoing shift from offline to online and is a real game changer. Even in smaller markets like Myanmar, already more than 5000 real-estate agents are registered on Lamudi.

2. Searching and finding properties on the internet really has hit the nerve in emerging markets: Currently, website hits on all Lamudi websites increase by up to 97% each month.

3. Current user behavior shows, that the peaks for searching are not in the morning but between 2 p.m. and 6 p.m. With Lamudi Alerts, people will never miss the latest news on any property again that meets their criteria and preferences. Checking newspapers every morning for properties is old fashioned and not needed anymore.

4. People have the opportunity to save the cost for the commission they normally have to pay brokers. Nearly 50% of the registered advertisers on Lamudi are no professional real-estate brokers.

5. Online real estate platforms like Lamudi ensure enable total price transparency and therefore ensure that both parties do not need to haggle about the price anymore. Users clearly know what they get for their money.

Sacha Poignonnec, Co-CEO of the African Internet Holding: “We are very satisfied with Lamudi’s development so far as we can already see a significant growth of sales in all the markets we operate in. Also, the amount of search requests scaled up rapidly with more than a million search requests in Africa alone in the past month. This new real estate platform makes enables a steady growing middle class to find the perfect property for their needs. We are very confident that Lamudi will change the way people are looking for properties.”

Whether people are looking for properties for rent or for sale, the internet platform Lamudi allows customers to easily find or sell their house, apartment, commercial property or land online. At the same time, property providers and agents get a trusted online presence through a personalized webpage.

Key characteristics of Lamudi are its diverse property offers, the intuitive website set-up and the high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its properties in each market. The Lamudi platform helps brokers to manage their inventory fast, easy and stress-free.

About Lamudi 
Lamudi Africa is part of the Africa Internet Holding (AIH). The AIH introduces and accelerates the online shift in Africa – for its people and its culture. AIH is the parent group of 6 successful and fast-growing ventures on the African continent: JUMIA, Zando, Kaymu, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi.

Lamudi was founded in 2013 and is currently active in Latin America, Africa and Asia. The service is currently available in: Algeria, Bangladesh, Colombia, Ghana, Kenya, México, Morocco, Myanmar, Nigeria, Pakistan, Saudi Arabia, Tanzania, Tunisia, Uganda and Rwanda. The real estate marketplace offers sellers, buyers, landlords and renters the ideal platform to find homes, land and commercial property online.

For more information please visit www.lamudi.com

About Rocket Internet

Our Mission

Rocket Internet builds and invests in Internet companies that take proven online business models to new, fast-growing markets. Rocket Internet focuses on five industry sectors of online and mobile retail services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise, Home & Living and Travel. Its network of companies conducts business in a large number of countries around the globe with more than 36,000 employees at the end of 2015. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information visit www.rocket-internet.com.

Our Focus

Our e-commerce companies include retail companies in the areas of fashion, general merchandise, home and living, office supplies and food and groceries. Our marketplace companies seek to displace traditional supply chains by creating venues where buyers and sellers can transact directly, and include real estate and car online classifieds, travel and transport, and food delivery companies. Our third sector, financial technology, includes companies that focus on bringing together borrowers and lenders in regions and segments that are underserved by traditional banks, particularly in the consumer and small and medium-sized enterprise segments, and on facilitating payments. Our travel companies seize opportunities in the rapidly growing online travel and transport sector. They focus currently on vacation packages and online travel booking.

Our Strategy

As part of our global strategy, we have created regional Internet groups in Africa, Asia Pacific and the Middle East in order to bundle local market and business model insights, facilitate regional commercial, strategic and investment partnerships, in particular with mobile telecommunication providers, enable local recruiting and sourcing and accelerate the regional rollout of our companies. We have developed proprietary technology where we believe it provides our companies with a competitive advantage. Our proprietary technology is highly flexible and scalable and provides our companies with significant cost and speed advantages, particularly during their initial rapid launch and rollout processes.

Our Platform

Our platform has enabled us to build a large, global network of companies and has historically put us in a position to launch more than 10 new companies every year through application of a standardized business model identification and development process. Every new company that we start accelerates the virtuous circle of synergy creation among our companies. The larger the size of our network of companies, the more significant our opportunity is to benefit from synergies and network effects with respect to our suppliers, solution providers, customers and employees.