15 Million Euro Investment for Vaniday

Young beauty and wellness company collects first financing round

30 JULY 2015
Vaniday (www.vaniday.com), the international marketplace for beauty and wellness services, raises capital from existing investor Rocket Internet as well as other partners. This marks the first financing round for the young company.

Vaniday allows customers to discover and book beauty and wellness appointments in just a few clicks, directly off salons’ calendars. Salons, in turn, can showcase their work and directly connect with new and existing clients. Signing up to the platform is entirely free of charge and no monthly fees apply. Vaniday charges a commission only when confirmed bookings occur through the platform.

“The beauty and wellness industry is estimated to reach a EUR 400 billion value by 2018 and yet, it is still one of the few segments that has not yet fully transitioned from offline to online. This presents an enormous opportunity for us and we are determined to seize it and continue expanding our company on a global scale. This investment equates a tremendous boost of confidence in our vision to revolutionize this market. We will use it to further grow in existing and new markets, as well as further optimize the experience for our customers”, says Founder and Global CEO of Vaniday, Maxime Legardez.

Vaniday aims to fill a gap in this industry, enabling beauty and wellness services to become just as accessible as other industries have made their products and services over the past few years. How? Vaniday streamlines the discovery and booking process by providing customers with a variety of personalized search tools such as location, desired treatment, industry-specific filters, as well as customer reviews, designed to optimize the discovery and booking process in ways that generic search platforms do not allow. At the same time, Vaniday provides partnered salons with intuitive and constantly updated CRM, marketing, and online-booking tools that would otherwise be costly for them to develop on their own.

The fast-growing company has been active since March 2015 and is currently operating in five countries: Brazil, the UK, Italy, France and the UAE. Further expansion is already planned within the next few weeks. The young platform already signed approximately 1500 salons and continues to rapidly flourish, with a double-digit growth in bookings on a monthly basis.

About Vaniday

Vaniday is the place to find and book beauty and wellness services. Customers can discover new services and salons, book appointments online and get inspired. Salons can showcase their work, connect with new and existing clients, and grow their business. The company is backed by Rocket Internet, which has already built other successful beauty and lifestyle companies globally, such as Glossybox, Westwing and Dafiti. To learn more about Vaniday, visit www.vaniday.com.

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About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.