New Funding Round Values HelloFresh at EUR 2.6 billion

• HelloFresh raises EUR 75 million for further expansion • HelloFresh valued at EUR 2.6 billion post money • Rocket’s LPV increases by EUR 1.1 billion • Funding round underlines HelloFresh’s outstanding growth and further potential

Berlin, Germany, 17th September 2015 – Rocket Internet SE (“Rocket”, ISIN DE000A12UKK6, RKET) announces a EUR 75 million funding round for HelloFresh GmbH (“HelloFresh” or “the Company”) valuing the Company at EUR 2.6 billion, an increase in the valuation from the last funding round in March 2015 of almost EUR 2 billion. HelloFresh is the largest fresh meals at home delivery service globally, offering households in 7 different countries the opportunity to enjoy healthy, wholesome home cooked meals with no planning, no shopping and no waste. With net revenues of EUR 70 million in 2014, HelloFresh has grown 392% vs 2013 and has continued a similar growth trajectory through the first quarter of 2015, making it one of the fastest growing players globally in the online food sector. The company is now delivering over 4 million meals per month to households all around the world. The additional funding will be used to expand HelloFresh’s leadership position.

The financing round was subscribed by investment manager Baillie Gifford and results in a new post money valuation of HelloFresh of EUR 2.6 billion. Post this funding round, Rocket’s ownership amounts to 57.2% corresponding to a last portfolio value (“LPV”) of EUR 1.5 billion. This represents a significant LPV uplift of EUR 1.1 billion since the last funding round in March 2015. This transaction is testament to HelloFresh’s continued very strong growth and future potential.

For further information, please see the press release issued by HelloFresh.


Press contact:

Andreas Winiarski, Senior Vice President Global Communications

T: +49 30 300 13 18 68


About Rocket Internet

Rocket's mission is to become the world's largest Internet platform outside of the United States and China. Rocket identifies and builds proven Internet business models and transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies. Rocket is focused on online business models that satisfy basic consumer needs across four main sectors: eCommerce, marketplaces, travel and financial technology. Rocket started in 2007 and has now more than 30,000 employees across its network of companies, which are active in more than 110 countries across six continents. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information visit

About HelloFresh

HelloFresh currently operates in the UK, Germany, Austria, the Netherlands, Belgium, Australia and the USA. HelloFresh delivers over 4 million meals per month to 280,000 subscribers globally (as of April 2015). The company was founded in November 2011 and is based in Berlin. Further corporate offices are in New York, London, Amsterdam and Sydney. Current investors include Insight Venture Partners, Phenomen Ventures, Rocket Internet and Vorwerk Direct Selling Ventures.


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This presentation contains certain forward-looking statements relating to the business, financial performance and results of Rocket Internet SE, its subsidiaries and its participations (collectively, “Rocket”) and/or the industry in which Rocket operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words “believes,” “expects,” “predicts,” “intends,” “projects,” “plans,” “estimates,” “aims,” “foresees,” “anticipates,” “targets,” and similar expressions. The forward-looking statements contained in this presentation, including assumptions, opinions and views of Rocket or cited from third party sources, are solely opinions and forecasts which are uncertain and subject to risks. Actual events may differ significantly from any anticipated development due to a number of factors, including without limitation, changes in general economic conditions, in particular economic conditions in the markets in which Rocket operates, changes affecting interest rate levels, changes in competition levels, changes in laws and regulations, environmental damages, the potential impact of legal proceedings and actions and Rocket’s ability to achieve operational synergies from acquisitions. Rocket does not guarantee that the assumptions underlying the forward-looking statements in this presentation are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this presentation or any obligation to update the statements in this presentation to reflect subsequent events. The forward-looking statements in this presentation are made only as of the date hereof. Neither the delivery of this presentation nor any further discussions of Rocket with any of the recipients thereof shall, under any circumstances, create any implication that there has been no change in the affairs of Rocket since such date. Consequently, Rocket does not undertake any obligation to review, update or confirm recipients’ expectations or estimates or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of the presentation.

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About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit