Rocket's Vaniday is coming to Asia

Vaniday, Rocket Internet's Beauty & Wellness Marketplace, announces today its launch in Singapore, with the largest inventory on the island - over 500 salons live

Vaniday (, the new way to discover and book beauty and wellness services, announces the launch of its first Southeast Asian market today. The company has recently raised €15 million in its first financing round to further pursue its expansion.

Vaniday aims to revolutionise the process of choosing, booking and most of all experiencing the world of beauty & wellness for all. The app and website allow the customers to navigate through a wide variety of salons and book a treatment directly off the salon’s calendar. Vaniday launches with over 500 salons already live, some of the most prominent ones are Kim Robinson, Action Hair or The Comb.

“We wanted to create an experience that allows customers to book services based on their individual needs and have treatments booked in a matter of clicks,” says Global Founder and CEO, Maxime Legardez. Singapore is very engaged in mobile technology and with 85% of users, reports the highest smartphone penetration in the world. “As there is virtually an app for every single need and desire of the customer, we aim to fulfill the customer’s needs in the beauty and wellness market. Our goal is to create the best possible experience for our customers”.

Vaniday allows customers to easily find the closest salons in their area, offering the service they are looking for. The beauty marketplace provides detailed salon descriptions and images as well as insights to the services offered. Reviews allow for transparent and unbiased feedback from previous clients, facilitating the decision process even further.

“Through our fully integrated booking system, salons can offer direct online bookings, automatic appointment reminders and also use our integrated CRM tools to keep customers engaged. This has been requested by salons for a very long time and we are extremely glad to bring everything together at no cost for the salon.” says Co-founder & Managing Director Singapore, Robinson Blanckaert.

Vaniday is backed by Rocket Internet, the leading internet platform outside the US and China, which has already built other successful companies in the Southeast Asian market such as Lazada and Foodpanda. Vaniday launched its first market in Brazil in March 2015 and since then has expanded into Italy, the UAE, Australia and Russia. The dynamic roll out plan in various markets is set to shake up the international booking platform for consumers and increase salons’ profitability, on a global scale.

How does it work?

Go To “Vaniday” in the App store.

Discover beauty & wellness services in your area

Book your appointment right off the salon’s calendar

Get immediate confirmation

Pay pre-treatment if time-short or after

About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 33,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit