World Retail Award nominee JUMIA releases mobile App

August 27th, 2013 - JUMIA, West-Africa’s #1 shopping destination, today launches its App in Nigeria, Morocco, Ivory Coast and Kenya. JUMIA’s App is available for all Android phones – enforcing m-commerce in Africa. With their new app, JUMIA’s selection of 50.000 products is just a few clicks away and makes online shopping even easier and totally flexible.

The app offers:

  • International known brands and product assortment
  • Fast and intuitive navigation
  • Simple, flexible and secure online payment
  • Push notifications for exclusive updates on new arrivals and special sales.

M-commerce is exploding in Africa – the number of users who access the internet via their phones is growing rapidly and leapfrogging the traditional desktop users in Africa.

According to statistics gathered by the Nigerian Communication Commission there are 120,362,218 mobile subscribers (78% of population) and 48,165,033 smart phone users in Nigeria (based on active internet subscriptions in June 2013). Similar mobile subscription numbers can be found in in Kenya (29.8 Mio mobile subscribers, 69% of population), Ivory Coast (18 Mio, 75% of population) and Morocco (38.3 Mio mobile subscribers, 120% - more subscribers than people living in the country).

Jeremy Hodara, co-CEO Africa Internet Holding: “For JUMIA it’s immensely important to also offer a mobile solution to our customers. M-commerce is not just an additional channel, but might be the entry point to gaining many more customers in a market where landlines are not always 100% stable. The smartphone penetration rate in sub Saharan Africa has increased immensely over the last years and will continue do so. JUMIA seizes this enormous opportunity with the best m-commerce solution on the market.”

In addition to the growing market penetration of smartphones in Africa, Nigeria is said to be among the ten fastest growing economies worldwide, according to The Economist. The World Bank predicts that Sub-Saharan marketplaces will expand by 5.1% in 2014 and by 5.2% in 2015.

Sacha Poignonnec, co-CEO Africa Internet Holding: „In the time of just one year since its inception, JUMIA has excelled at offering its customers a wide collection of high-quality products. JUMIA greatly facilitated online shipping in Africa. We strive to push retail on the whole continent, and the addition of an m-commerce solution is yet another way of making it more convenient for our customers.”

About JUMIA:

Founded in 2012, JUMIA has grown to be the 4th most visited Nigerian website, JUMIA has over 1,500 employees in four countries and the website receives about 300,000 unique visitors daily. Last month, JUMIA has launched the largest e-commerce campus in West Africa spanning over 10,000 square meters in Lagos, Nigeria. Only a few weeks ago, Jumia got nominated for the World Online Retail Awards 2013 in two categories.

At JUMIA, customers across the continent can shop the widest assortment of quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA is active in five countries, including Nigeria, Morocco, Egypt, Kenya and last month launched in Ivory Coast.

JUMIA is part of the The Africa Internet Holding introduces and accelerates the online shift in Africa, as well as for Africa, its people, and its culture.
About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 33,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit