Easy Taxi arrives in Hong Kong

23 OCTOBER 2013
Hong Kong, 23nd of October 2013 - Easy Taxi, the world’s leading mobile taxi app, is now available in Hong Kong. Only a few weeks ago the company successfully introduced its service to the Philippines and Malaysia. With more than 60,000 taxi drivers in their network and 2,000,000 downloads and counting, Easy Taxi already has gained a strong presence in more than 40 cities across 15 countries.

After having finished its pre-launch phase with over 500 taxi drivers on board throughout all areas of Hong Kong, Easy Taxi continues its global success story.

Blake Larson, Managing Director of Easy Taxi in Hong Kong: “When Easy Taxi started in 2011, we had only one goal: To connect taxi drivers and passengers worldwide the smoothest, easiest and safest way possible. In Hong Kong there are around 1.2M taxi rides taking place each day; therefore, the potential for Easy Taxi here is enormous. Paired with the great economic development and the second highest smartphone penetration in the world, introducing Easy Taxi to Hong Kong is just a logical step in our expansion strategy”. Larson also added “I am personally very bullish on the market in Hong Kong; the tech savvy nature of the Hong Kong people will help to make Hong Kong one of our strongest markets in Asia.” He finished by noting “We could not be more excited about being part of this community and bringing our service to the people of Hong Kong by giving them a safe, convenient, and easy way to get a  taxi in this amazing city.”

About Easy Taxi
Easy Taxi was founded in Brazil in 2011 and is now one of the world’s leading mobile taxi apps, connecting drivers and passengers in a smooth, easy and safe way. The value proposition is straight-forward: download/open the Easy Taxi app for free, available for iOS, Android and the new BlackBerry devices, confirm your pickup point and order your cab with the press of a button. In seconds you will receive confirmation of the name, photo and car model/plate of your driver, and will be able to follow the vehicle’s location in real-time as it approaches you. You can save favorite addresses, check ride history and use many more features constantly being added. Since drivers are checked for compliance before joining the network, passengers do not need to worry about their safety and can simply enjoy their ride.

In Asia Easy Taxi aims to become a true regional application, as regional travels increase and passengers move very fast across the continent. Having only 1 application in your phone for every country is really a game changer in the transportation industry.

For more information please visit: www.easytaxi.com

Contact PR:
Darren Jiang


About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 33,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.