Rocket Internet Extending Reach into Vehicle Classifieds

Vehicle Marketplace Carmudi Rolls Out Globally

28 OCTOBER 2013
Berlin, 28th of October 2013: Rocket Internet, the world’s largest Internet incubator, today announced its move into the Emerging Market Vehicle Classifieds space with its new venture Carmudi. is a vehicle marketplace offering sellers and buyers the ideal platform to find cars, motorcycles and commercial vehicles online.The platform has already launched operations in Mexico, Nigeria, Pakistan, Bangladesh and Myanmar, targeting almost 700 million people in all countries. Further c

The launch of Carmudi was announced during the TechCrunch Disrupt in Berlin, illustrating Rocket’s focus on the emerging market classifieds space. Only three weeks ago, Rocket announced its first move into the classifieds business with the launch of its real estate platform Lamudi ( in 13 countries.

By leveraging Rocket Internet’s operational expertise and global network, Carmudi has been able to reach market leadership in most countries shortly after opening its website. Following the early successes, Carmudi has decided to continue its roll-out and is now focused on becoming the leading emerging market car classifieds platform.

Koen Thijssen, MD Asia Classifieds from Rocket Internet, commented: “After having successfully developed our vehicle websites in five emerging markets in the past couple of months, we are very excited to continue our global roll-out and unify all of our services under our new brand name Carmudi. So far, across all markets we have already signed a large number of vehicle dealers and agents, registered extremely fast growing traffic on our websites and received great feedback from our users. This shows that we clearly meet a new demand for a broad and well-functioning vehicle platform in the markets that we operate in. By leveraging Rocket Internet’s support and knowledge, we will grow Carmudi very fast and establish the company as the new number one vehicle platform in emerging markets.”

The vehicle marketplace enables customers to easily find or sell their car, motorcycle or commercial vehicle online. At the same time, vehicle dealers and agents get a trusted online presence through a personalized webpage. Key characteristics of Carmudi are its diverse vehicle offers, the intuitive website set-up and the high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. The Carmudi platform helps sellers to manage their inventory fast, easy and stress-free.

About Carmudi was founded in 2013 and is currently available in Mexico, Nigeria, Pakistan, Bangladesh and Myanmar. The vehicle marketplace offers buyers the ideal platform to find cars, motorcycle and commercial vehicles online. Previously, Carmudi was active under the brand names Carmido (Africa), Ubiauto (Latin America) and Motors (Asia).

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About Rocket Internet
Rocket Internet, the world’s largest incubator was founded in 2007 by Alexander, Marc and Oliver Samwer. The company is headquartered in Berlin, Germany, and operates 25 international offices on five continents. Over the past 15 years, Rocket and the Samwer Brothers have created, developed, and successfully exited over 25 significant online businesses to leading international companies such as eBay, Groupon, Rakuten, and NBC Universal. They were also early investors in Facebook, LinkedIn, Eventbrite and many other successful internet companies.

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About Rocket Internet

About Rocket Internet

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit