Overseas Filipino Workers Get Ready For Christmas
18 DECEMBER 2013
SummaryChristmas is coming up and people are getting themselves prepared for the holiday season. In 2013, smartphones and video game consoles have proved the most popular with consumers. According to the price comparison website www.pricepanda.com.ph, the top five searched products in November and December were:
1.Sony’s Playstation 4
2.Apple’s iPhone 5C
3.Samsung’s Galaxy S4
4.Samsung’s Galaxy Note 3
5.LG’s Nexus 5
Interestingly, a large proportion of search requests for these products on PricePanda originate outside of the Philippines. The reason for this is related to the large group of Filipinos - currently around 10% of the Philippines total population - who work and live abroad.
Christian Schiller, PricePanda’s CEO, explains this trend: “PricePanda is becoming more and more popular among foreign workers abroad. Our service helps them to discover and research the best e-commerce offers online. In the past month, we saw around 17% of our Philippine website traffic come from foreign countries. These are significantly higher figures than in the previous months, proving that during the Christmas shopping season PricePanda becomes the favored solution among foreign workers to get an overview of where to order gifts for family and friends online.”
With their price comparison website, PricePanda is riding high on the digital wave in South East Asia. According to a study conducted by Accenture, 95% of the online population in Singapore or Malaysia (where PricePanda is present as well) is very tech-savvy and owns a laptop or PC, compared to the global average of 85%. Also, when it comes to M-Commerce, SEA is picking up the trend of “on-the-go” shopping very quickly. Even though the smartphone penetration rate is relatively low in the Philippines (15%) compared to markets like Singapore (87%) or Malaysia (80%) (Nielsen’s report "Decoding the Asian Mobile Consumer"), M-Commerce has become increasingly popular in the country. To meet this demand, PricePanda introduced its apps for iOS and Android devices a couple of months ago.
PricePanda (www.pricepanda.com) was founded in 2012 by Christian Schiller and Louis Iskandar and is currently available in Mexico, Malaysia, Philippines, Indonesia and Singapore. Next to detailed reviews about consumer electronics including mobile phones, software, TV, audio kits and many more, PricePanda regularly updates their website so that customers can compare the latest electronic gadgets. Furthermore, PricePanda is available on the go for all iOS and Android devices.
For more information, please visit: www.pricepanda.com
About Rocket Internet
About Rocket Internet
Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information please visit www.rocket-internet.com.